We take care of the digital.
You, of your business.
Nexel builds custom websites for local businesses and freelancers across Switzerland. You run your business, we handle the tech: design, performance, SEO, hosting. You stay focused on what you do best.
Clément, Florian, Yann and Cyril. There are four of us in the Gruyère, and one of us picks up when you call. +41 26 355 02 03
They trusted us with their website
Everything is polished at your place. Online, it doesn't show yet.
It took you years to get this good at what you do. Your customers see it when they walk in, they hear it on the phone, and that is why they come back. But whoever looks you up on Google sees none of it: an outdated page, a directory listing, or nothing at all.
And they compare, often with someone who works less well than you but shows it better.
Four local businesses, four sites that look nothing alike.
No templates. Every site starts from what the client does, from their customers and from their own photos.
Koujena
The menu is up to date and orders go straight from a phone.
Gaud Fleurs Genève
You pick your bouquet, you pay by card, you get it delivered in your zone.
Estelle Institut de Beauté
Treatments, prices and durations are written down, and appointments are booked online.
Institut Fleur de Peau
Sixty-three treatments sorted by category, and booking goes through SalonKee.
The questions people actually ask us.
These are the ones that come up on the phone, in the order they come up.
Is the price charged every year?
No. The site is paid for once, and there is no subscription. Only the hosting renews after that. We spell it out because two clients asked us the question after saying yes, each on her own.
I already have enough work, a website would be no use to me.
That is often true, and we will tell you if it is. A website does not replace word of mouth, it extends it when you are not there: the person looking for you at 10pm, the one hesitating between you and the shop next door, the one who wants your opening hours without calling. If your books are full and you expect nothing more, keep your money.
I got burned on a website once already.
We hear it often, and the stories rhyme. A market gardener was paying 800 francs a year in maintenance for a site he ended up sabotaging himself, with no time left to handle the orders. A tea room paid 2000 francs a year for a site it never used. A salon was paying 69 francs a month. Three business partners stopped theirs because it never brought in a single extra customer. With us, the site is yours, you change your own texts and photos without us, and nothing is charged monthly.
It is going to take up my time, and I want to stay in control.
We write and we code for you. What we ask of you comes down to three things: a conversation to understand your trade, feedback on the designs, and a read-through before launch. After that, your hours, your prices and your photos change without going through us, and we show you how on delivery day.
What if the budget is tight right now?
Tell us. Finding a website too expensive and not being able to pay the sum right now are two different things, and the second one is worth discussing when we quote. The quote is free and commits you to nothing, so you know the figure before you decide anything.
Do you have examples?
Four live sites, higher up this page, with their addresses. Go and look, it is the best way to judge.
From the first call to the site going live.
We write and we code, you sign off. The figure on the quote is the figure on the invoice, and the first call stays free.
Four steps, and you sign off on each one.
- 01
Discovery
We understand your business, your clients, your goals. One call is enough to scope the project.
- 02
Design
Custom mockups, collaborative validation. You see the site take shape before a single line of code.
- 03
Development
Clean code, performance, accessibility. Every page is tested on mobile and desktop.
- 04
Launch
Go-live, DNS setup, quick training. You leave with a fully operational website.
Everything is included in the price we quote.
Responsive design
Mobile, tablet, desktop, every page is crafted and tested for all screen sizes.
Technical SEO
Sitemap, meta tags, structured data, performance. You're ready for Google from day 1.
Multilingual (optional)
Bilingual or trilingual sites (FR · DE · EN · IT) with a clean URL per language.
CMS of your choice
Want to edit it yourself? We plug in a fitting CMS (headless, WordPress, Sanity, Strapi).
Hosting & DNS
We handle it all: performant hosting, SSL certificate, DNS configuration.
Post-launch support
One month of support included after go-live. Bugs, tweaks, training.
What we build into every site, and what works for you.
Google knows exactly what you do
Your opening hours, your address, your phone number and your services are written in a format Google reads directly. That is what lets it show your hours in the results, before anyone has even clicked.
The AI assistants can read it too
More and more people ask ChatGPT where to eat, or who to call. Every site we deliver carries a page written for those assistants, in plain language, giving your trade, your hours and your address.
We know what Google says about you, and we show you
On launch day, your site is declared with Google. We then see which searches you show up for, in which position, and how many times you were seen.
You see who comes by, your visitors stay anonymous
Zero cookies, and the measuring stops at your site. You know how many people came, which pages they opened and where they arrived from.
When someone shares your link, it actually looks like something
On WhatsApp, on Facebook or in a message, your address shows up with your name and a picture of your site. That is the difference between a link people open and a grey line they scroll past.
Your site is protected, and nobody can turn it against you
Five protections sit on every site. They stop your pages being shown inside a fake site to trap your customers, and they keep the little padlock closed.
What you can count on.
The first conversation commits you to nothing. One call, a clear quote, and you decide afterwards.
You don't discover the result at the end. Designs are signed off before the first line of code.
You are not left alone after launch. One month of support is included, and your texts and photos can be changed without us.
You don't depend on us forever. The site is yours, and we show you how to run it.
You will always know who is on the phone.
There are four of us, between Bulle and the Gruyère. You call, one of us picks up, and that is the person working on your site.
+41 26 355 02 03
Fifteen minutes are enough
to know whether we can help.
Write to us and we will call you back. Here is what you leave with, whether we work together or not.
- An honest opinion on what your website says about you today.
- What it should say, and what we would do in your place.
- A ballpark figure, without a drawn-out quote.
We also build our own tools, like Sentinel, cold chain monitoring for restaurants.
Discover Sentinel